Garden of Dreams, monotype with mixed media, 21 x 15 in
24
FEBRUARY, 2023
    Ever tried? Ever failed? No matter. Try again. Fail again. Fail better.            ~ Samuel Beckett
Lather, Rinse, Re-commit
Something Different
Setting Goals
To begin with, I needed to set some new goals, aligned with my own definition of success. A major part of that, for me, is getting my work out where it can be seen. On the home page of this website, I state in part:
Recently I decided that I want to focus on sharing my work with as many people as possible. Art is a form of communication, and my message of interconnection is more important in today’s world than ever. Â
The other part of success, for me, is to be able to supplement my income with proceeds from art sales. With those things in mind, I began to think about ways to accomplish them. I’m going to share with you exactly what steps I’m taking, in the hope that other artists will find some of this information useful. So, here goes!
The Snow Queen, monotype with mixed media collage, 9 x 11 in
detail of work in progress
  It’s not so much that we’re afraid of change or so in love with the old ways, but it’s that place in between that we fear . . . . It’s like being between trapezes. It’s Linus when his blanket is in the dryer. There’s nothing to hold on to.    ~ Marilyn Ferguson
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Onward and Upward
Concrete Action 1: Webinar
With the overall goal of selling more art, finding gallery representation is a top priority. A few years ago, the gallery I’d been selling in for 25+ years closed down, and another one I tried for a couple of years didn’t work out. I have relationships with several non-profit galleries, but they don’t represent artists the way that commercial galleries do. As a first step, I turned to the expertise of Xanadu Gallery owner and RedDotBlog publisher Jason Horejs.
If you don’t follow his reddotblog you’re missing out on a lot of really helpful information. He knows his stuff, and presents it in a clear, easy to follow manner. I had already completed my digital portfolio for presenting to galleries, following his free instructional video.
Concrete Action 2:Â Body of Work
Some months ago I began putting together a body of work large enough to supply one or more galleries. This takes time, and lots of just plain old hard work. Other things – including other bodies of work – had to be set aside. It isn’t finished yet, but I think I probably have enough pieces to at least start approaching galleries (20 – 30 pieces suggested). The pieces in this post are part of that new body of work.
Detail of work in progress
Concrete Action 3: Gallery Research
Right now I’m slowly compiling a list of galleries to submit my portfolio to. The “slowly” part comes from just not having time to scour the internet for galleries that might be a fit for my work. It would be great if I could afford to farm this out to someone.
That said, I’m so grateful we have the internet as a resource now. Just think how much more difficult and time-consuming this task would be if I had to drive to every city, find a copy of their yellow pages, and go look at every gallery in person. Yikes!
Concrete Action 4: Organization
Keeping track of my work has become especially difficult. At one point last year, I had work in six different places. Despite my genius system of a binder full of lists on paper, there were times when, if looking for a particular piece, I could not account for where it was, or even if it had been sold.
Detail of work in progress
Concrete Action 5: Framing
Yes, framing – my least favorite thing. I have recently gotten back some work that had been out and about. One of the galleries had asked me to change my mats to all off-white, instead of off-white with a black undermounting (see image, right). Since then, I’ve framed all my new work the same way, but there are still several that need to be re-matted. And of course, all of the new pieces will also need to be framed.
This means I’ll have to go through all the work I have and count up how many matts, frames, mounting boards and plexiglass I need. It will be a huge and expensive order, to say nothing of the work necessary to put them all together. But, it must be done, and I can only hope it pays off.
Then, I took Jason’s paid live webinar, Get Into Galleries and Sell More Art. This is a step-by-step webinar detailing how to get gallery representation for your art. I don’t usually pay for webinars, but I thought this one was well worth the nominal cost.
     Begin doing what you want to do now. We are not living in eternity. We have only this moment, sparkling like a star in our hand – and melting like a snowflake.             ~ Marie Beyon Ray
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Detail of work in progress
detail of work in progress
I finally had to admit that I needed some kind of inventory software. I researched and shopped around, and while I haven’t made a final decision yet, I’m leaning toward Artwork Archive. I suggest the Software Advice website for comprehensive reviews and comparisons; I looked at others as well. I’ll let you know what I decide on and how it works in a future post.
detail of work in progress
Re-committing to Your Art
The Visitor, monotype with mixed media,
Re-committing to our art is something many artists do, very possibly more than once. Life is complicated and unpredictable, and we all deal with obstacles, burnout, and uncertainty about what we should be doing.
If you’re an artist, you’ll undoubtedly realize that the actions outlined above are only the tip of the iceberg. There is so much more than I could even begin to fit into one blog post. But the five actions I’ve listed are the main ones I’m attempting to implement right now.
I hope this post has been, at least in some way, helpful to my readers. If you have questions about anything, please don’t hesitate to ask. Also, I’d be greatly interested to know if anyone has been through similar things themselves. Have you ever re-committed to your art career, or maybe even decided against it? If you did re-committ, how did you go about it? Was there anything you did that was particularly helpful or effective?
I can’t wait to hear from you! In the meantime, I wish you all peace, love, and art!
The world is round and the place which may seem like the end may also be the beginning.  ~ Ivy Baker Priest
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